AKU ANNOUNCES LAUNCH OF AKUTARS WITH LEGENDARY FASHION AND STREETWEAR COLLABORATORS

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The first Akutar collection will launch with a superstar range of luxury fashion, sports and streetwear veterans including Billionaire Boys Club, ICECREAM, Paper Planes, PUMA, Upscale Vandal and WHO DECIDES WAR

NEW YORK, April 12, 2022 /PRNewswire/ — Akuthe cryptonative NFT character created by the artist Micah Johnsonannounces the highly anticipated launch of Akutars, a collection of 15,000 unique 3D avatars launched on the Ethereum blockchain.

Images courtesy of Aku
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The first Akutar collection will be launched on April 22, 2022 on aku.world with an all-star lineup of legendary fashion and streetwear collaborators including:

  • Billionaire Boys Club – the globally recognized clothing, accessories and lifestyle brand, founded by Pharrell Williams and Nigo in 2003, whose mix of streetwear and luxury has influenced countless pockets of fashion, music, design and culture

  • ICE – the global skateboarding apparel and accessories brand founded by Pharrell Williams in 2004 championing diversity within the skateboarding community

  • paper planes – Roc Nation’s clothing brand and streetwear label that combines street fashion, music and design

  • PUMA – one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories

  • Premium Vandal – pioneering designer and expert in luxury fashion and streetwear Michael Camargo

  • WHO DECIDES THE WAR – Contemporary luxury brand based in New York by Ev Bravado and Tela D’Amore

Each collaborator will create unique, handcrafted Akutar designs from the collection of 15,000 3D avatars, and particular elements of those designs will also appear randomly in the collection on other Akutars. Akutars’ highly coveted and one-of-a-kind collection celebrates the pioneers of luxury fashion and streetwear culture alongside the next generation of designers, and appeals to a wide audience across multiple generations.

Akutars will allow holders access to the ever-expanding Akuverse, where the lines are blurred between the digital and physical worlds. Akutar owners will have exclusive access to culture-defining experiences, products and collaborations.

Akutars will offer a free Akutars drop to existing members of the Aku community who own one or more Aku Chapters and other Aku-related NFTs. Aku Chapter Holders will receive at least 1 Akutar, with additional access to exclusive Rare Traits only available to Multi-Chapter Holders. Owning multiple unique sets will result in multiple sets of rewards.

In just over two years after debuting in the digital art space, Johnson, a former major league baseball player, has amassed a devoted following and his NFT character Aku has been cast in TV projects. and cinematic, the first NFT agreement of its kind. .

“The Akutars are the next step in Aku’s journey and the evolution of Akuverse,” said Micah Johnson, artist and creator of Aku. “Akutars will empower our community, creators and collectors to express themselves more creatively alongside iconic brands that define culture.”

Aku Advisors and Founding Members of the Creative Council Pusha-T and Premium Vandal worked closely with Johnson and his team to organize the first group of collaborators for the first Akutar collection.

Pusha-T said: “Aku is the first and only to make art and create a community at the highest level of fashion and culture. Akutar’s debut line is a family affair of black creatives who come together to take the Akuverse to the next level.”

Summer Watson, The President of WYE Media Company, Aku Headquarters, said, “I’m extremely proud of the people we’ve brought on to launch Akutars in a way that no one has ever done before. Our team and our extended family of creators and visionaries are perhaps one of the most diverse in the game, and that’s no coincidence – diversity is easy when you start with black founders doing things our way and supported by such an amazing community than our own.Together we are building a community and a movement bigger than any box anyone could assume we work – we are real people working together to create art that tells meaningful stories and sparks conversation in the crypto space and far beyond.”

Adam PetrickChief Mark Officer of PUMA said, “We are thrilled to partner with Aku on this exciting project that not only advances the culture of fashion and streetwear, but is also deeply connected to community and diverse representation – something that is extremely important to our brand.”

Aku began as an NFT series based on Johnson’s own experience of hearing a young boy ask if astronauts could be black. The NFTs are short music videos that follow Aku, a young boy with an oversized space helmet that acts as a portal to his dreams and digital exploration. The 10-part series was published in 10 chapters of February 2021February 2022 and has generated over $24 million in sales to date.

The first Akutar collection will be previewed on Aku’s social media in the coming weeks. Akutars will be launched on April 22, 2022 to aku.world.

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ABOUT AKU

Aku is a digital explorer and crypto-native IP created by artist and former MLB player, Micah Johnson. Launched in February 2021, Aku has since become the first NFT to be cast in film and television projects, as well as the first NFT to travel through space. Aku is a conduit to empower the next generation of astronauts, explorers and dreamers. Aku has been named to Fast Company’s prestigious annual list of the world’s most innovative companies for 2022. GI, Twitterand join the Discord community for updates. For FAQs and more information, visit aku.world/akuverse.

IN REGARDS TO MICAH JOHNSON

Micah Johnson is the creator of Aku. After hearing a young boy ask his mother if astronauts could be black, Micah posted an NFT of a 3D animation of a boy with an oversized astronaut helmet. In less than a year, this NFT took Micah from a retired athlete to “2020 NFT of the Year” and the first creator to have an optional NFT for a major feature film. Named one of “The 50 Most Influential People in NFT” by Fortune, Micah’s foresight and reliance on Web3 communities to evangelize IP has helped Aku generate over $24 million in sales volume. nowadays.

PRESS INVESTIGATIONS

Akou | PR Consulting | [email protected]

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