The French fashion brand sent broken iPhone 6s with the date and time engraved on the back of the device.
Balenciaga sent broken iPhones as invitations to their show at Paris Fashion Week.
Although you might have seen paper or even digital invitations these days, but have you ever seen an invitation on a broken phone? Yes, you read that right. Luxury fashion brand Balenciaga invited guests to its Fall/Winter 2022 show at Paris Fashion Week by sending them personalized broken iPhones and photos of it have gone viral online.
The French fashion brand sent broken iPhone 6s with the date and time engraved on the back of the device. Described as a genuine 2022 artifact, it is not functional and should be used for display purposes only. “This document certifies that this device is, to the best of our knowledge, not artificially made but made from years of use and later neglect,” reads the invitation further.
The brand’s 360 degree show took place on Sunday, March 6. The photos were posted by Twitter user Bryan Boy and have gone viral online.
See pictures here:
Balenciaga invitation pic.twitter.com/0JUeKsApwj
— bryanboy (@bryanboy) March 2, 2022
The viral snaps sparked a plethora of reactions from netizens. While some people absolutely loved the original invite, some people were left stumped.
“I love fashion creativity,” said one user.
Another user commented, “Have you tried turning it on just in case?”
See comments here:
What do you do with your invitations, like the cards and all?
—Boji (@shararu20) March 2, 2022
Have you tried turning it on just in case?
— Erwin (@erwinaurella) March 2, 2022
What are you supposed to do with it?
— Jasmin Malik Chua (@jasminchua) March 2, 2022
Super dope, Bryan. I love fashion creativity.
— Melissa Arriaga-Gomez (@melissaarriagag) March 2, 2022
It’s quite amazing
— alexgeana (@alexgeana) March 2, 2022
— NIKKA (@nikkareyes0994) March 2, 2022
What do you think of unique invitations?
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