Carine Roitfeld hosts a fashion show during the FIFA World Cup in Qatar – WWD

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Carine Roitfeld’s biggest fashion show to date will also get one of the biggest stages of 2022.

The stylist and fashion entrepreneur behind CR Runway is spearheading a mega show between the semi-finals and final of the FIFA World Cup in Doha, Qatar in December.

Dubbed Qatar Fashion United by CR Runway, the event will feature more than 100 brands – from acclaimed heritage houses to young emerging designers from five continents – alongside a concert featuring top international music artists.

Conceived by Her Excellency Sheikha Al-Mayassa bint Hamad bin Khalifa Al Thani and organized by Roitfeld, the event at the 40,000-seat 974 Stadium will raise funds for Education Above All, a non-profit organization founded by Her Highness Sheikha Moza bint Nasser. Al-Missned and Sheikha Mayassa which provides opportunities for underserved children and youth and empowers women.

Sheikha Mayassa, Roitfeld, and Vladimir Restoin Roitfeld, managing director of CR Runway, are due to hold a press conference in Paris this fall to announce additional details about the fashion show, organized under the auspices of the Qatar Creates movement.

The inaugural CR Runway show was held in June 2019 outside of Florence, Italy to celebrate LuisaViaRoma’s 20th anniversary. Around 4,000 people attended a 100-look fashion show that included haute couture wedding dresses from Christian Lacroix, a performance by Lenny Kravitz and appearances from the industry’s biggest models of the past decades.

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