China continues to restrict its own burgeoning entertainment industry as it publishes new restrictions on idols, artists and influencers. China’s media regulator on Thursday announced a boycott of boy groups and “sissy” and sissy performers on television. Along with the crackdown on non-male men, the latest ban also calls for an end to reality shows and “vulgar” social media influencers.
China’s media and broadcasting regulator, the National Radio and Television Administration, has released an eight-point regulatory plan to reform the entertainment industry. The latest plan details the elimination of all celebrities who do not conform to Chinese cultural norms. These recent regulations may affect the industry’s latest peak in international interest.
Main points of China’s latest entertainment ban
Just as non-gender-conforming artists have started to flourish in the country, they will soon be completely withdrawn from the public. One of the main points of the restrictions is that media companies should boycott “Immoral” and “overly entertaining” celebrities as well as “sissy idols” who go against “correct beauty standards”.
Chinese boy bands such as TFBoys, Uniq, Super Junior-M and Exo-M have all faced criticism for their use of high fashion makeup and styling that violated traditional gender norms. Now, according to the new plan, Chinese boy bands could be withdrawn from Chinese broadcasting.
In addition to male female idols, the Chinese regulator has also announced a boycott of celebrities who display their wealth online, “vulgar” social media influencers and those who trade entertainment gossip. This section alone targets the mass of influencers on the Chinese Douyin app, similar to TikTok, who post suggestive content. The popular Douyin Chinese street fashion trend may be under threat due to the new regulations.
Meanwhile, the most impactful ban for the entertainment industry is the ban on idol shows. These reality shows are very popular not only in China, as these series also attract international audiences. Shows such as Idol producer, Youth with you, and Produce 101 China all of them bring together millions of viewers from all over the world.
Underneath all of this, the restrictions mainly stem from the main objective of suppressing all media that the Chinese government considers to have “false, ugly and perverse values.” The plan also includes a ban on excessively high salaries for celebrities and the encouragement of artists to participate in charitable work.
Recent celebrity scandals
The country’s crackdown on the entertainment industry comes after recent celebrity scandals that have drawn public criticism. Earlier this month, Chinese-Canadian rapper Kris Wu, one of China’s most popular musicians who was previously part of famous Korean boy band Exo, was arrested on suspicion of rape. Wu has been accused of enticing young women into sex.
Additionally, actress Zheng Shuang was recently fined $ 46 million for tax evasion. Meanwhile, actor Zhang Zhehan has been banned and removed from the internet after photos of him surfaced at the controversial Japanese shrine of Yasukuni.
The most controversial is the withdrawal of billionaire actress Zhao Wei from the Internet in China. Every mention of Zhao on Chinese social media has been removed. Zhao’s name has been deleted from the credits of movies and TV shows. All content featuring the actress such as movies, TV, talk show appearances, etc. has been removed from major streaming sites such as Tencent Video and iQiyi.
Chinese popular groups in danger
It is obvious that many Chinese boy bands risk being targeted if they do not reform their identity. Recently, many idols have debuted with less masculine styling and visuals. Chinese boy bands such as TFBoys, Wayv, INTO1 and many others will be forced to redefine their image if they want to avoid penalties.
Most notable is viral idol Hu Yetao, who debuted in the idol talent series. 2021 production camp. Although the former contestant was knocked out towards the end of the show, Hu Yetao gained a large following for his feminine style. With her long hair, delicate makeup and flirtatious demeanor, the Chinese idol has drawn countless fans for her unique feminine style.
Just as boy groups and idols began to redefine gender norms and even publicize the coded identity of homosexuals, China has cracked down on these revolutionary artists. While it’s still too early to tell, over time we may see a dramatic shift in China’s top boy groups, idols, and influencers.
What do you think of the latest Chinese regulations on the entertainment industry? What is your favorite Chinese boy band? Let us know in the comments below!