Crazy about boys: fashion special as London men’s collections kick off in style | London Evening Standard


Nation brand

The beauty of London Collections: Men is that, unlike its female counterpart, it’s not all about fashion with four-digit price tags. Giving affordable local talent as much of a foothold as luxury brands, the program is expected to include bespoke leisurewear brand Orlebar Brown alongside cool and creative brand YMC. Also adept at combining functionality and flair, Hentsch Man will debut on the London platform. Boys, start writing these shopping lists.

Dine, not dance

While spectacular parties with sprawling guest lists and sticky rugs cost ten cents in biannual Women’s Fashion Week, during the men’s showcase things are more polished. The dominant trend is for intimate dinners and small parties where Jonathan Saunders, GQ magazine and Tom Ford invite their guests to quietly celebrate their success. Those lucky enough to attend can guarantee that Stella’s hearty meals and pints will definitely be off the menu.

The traditionalist

As Prince Charles made clear when he opened the capital’s very first male showcase last summer, the purpose of the event is to celebrate the people ‘who make and do’ within the industry. of men’s fashion. In short, it is a hymn to heritage. For this reason, Savile Row plays a leading role. Tailors Richard James, Hardy Amies and Nutters of Savile Row are just three of the many established names showing off collections this week. They will be joined by Patrick Grant, the creator of contemporary couture brand E Tautz, who will be parading on Wednesday.

Who’s on The F’row?

While London Fashion Week has a bunch of proven celebs dutifully showing up to whatever they’re invited to – Alexa, Pixie et al – the menswear show has drawn a new crowd of names to the front row. This week, we’re expecting appearances from The Streets’ Tinie Tempah, Kate Moss, and Mike Skinner. And we are expecting an appearance from Spurs manager Andre Villas-Boas. This should brighten up a gloomy January.


The fight is on: British-born brand Belstaff will wage war on its bigger and stronger rival Burberry this week as the former makes its first appearance on the menswear calendar. As Belstaff kicked off the event with its show this morning, Burberry, which exhibits its menswear in Milan, will invite experts to its brand new boutique tomorrow to take a close look at the new collections. We say: there is room for both. Go to Burberry for beautifully cut trench coats and suits and Belstaff for more luxurious leather than anything you’ve seen before …

The new protagonists

One is a swarthy American with a fondness for velvet and a design resume that reads like a copy of Vogue, the other is a big fashion powerhouse that counts the successful royal wedding dress design among its many distinctions. Tom Ford and Alexander McQueen are the hottest new additions to the menswear calendar. After switching from Paris to London, Sarah Burton’s McQueen will present her latest fall / winter offering on Tuesday, while the reverent Mr Ford will meet the press and buyers in intimate dates on Wednesday afternoon.

The renegade

Anyone who questions the inclusion of Liam Gallagher’s Pretty Green brand in the London Collections: Men program should think back to the early days of Victoria Beckham’s foray into fashion. Once the laughing stock, now a major hit with dollar signs to prove it, Ms. B has shown that there is room for renegades in the fashion industry. Liam, who unveils his new collection tonight, on Jesse, the son of Ronnie Wood, among others, can he follow in Posh’s footsteps? We say: certainly maybe.


Clearly keen to follow in the footsteps of his wife Samantha, who has rocked the UK fashion industry with her dedication to supporting new design in recent years, David Cameron will be looking to win the hearts of the menswear industry this week. by hosting a reception to celebrate The London Collections: Men in Downing Street. He follows in the footsteps of Prince Charles, who opened the first menswear showcase last June with a heartwarming speech and numerous champions. Beware, Dave, beware.

The fantastic four

One of the real joys of the men’s event is the opportunity to watch the stars of London Fashion Week develop their men’s clothing lines. While JW Anderson began his career as a designer of men’s clothing, he is best known for his clothing for women. This week that should change. The same can be said of Australian Richard Nicoll and Scottish designers Christopher Kane and Jonathan Saunders, whose men’s lines have gotten stronger in recent years. Cutting-edge British fashion is certainly not just for girls.


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