Fashion chain Saltrock will open its first store in North Staffordshire


Fashion chain Saltrock opens its first North Staffordshire store – inside Affinity Staffordshire.

The branch opens at the Talke shopping complex on Thursday, February 10.

This is a major blow for Affinity Staffordshire.

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Center Director Sue Sweatmore said: “We are delighted to start the year with the arrival of British lifestyle brand Saltrock.

“The store will certainly bring a new dynamic to the centre. It will strengthen our two current lifestyle brands while expanding our fashion offering with its coastal-inspired designs.

Saltrock has over 50 stores. Its Affinity Staffordshire branch will sell clothing for men, women and children as well as skateboards, towels and accessories.

Its closest stand-alone stores are currently in Worcestershire, Fleetwood and Llandudno.

Inside Affinity Staffordshire

Saltrock Marketing Manager Marie Clarke said: “This is a big step forward for the Saltrock brand in the West Midlands.

“Saltrock Affinity Staffordshire will offer surf-inspired casual wear for men, women and children. This will be our second opening in 2022 and we are extremely excited to join the Affinity Staffordshire range.”

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