E-commerce giant Flipkart has announced a partnership with India’s leading children’s fashion brand, Hopscotch, to exploit opportunities in the segment. The e-merchant said it recorded 60% year-over-year (YOY) growth in the branded children’s fashion segment, the highest during the holiday season of 2021, with a majority coming from cities of level 2 and beyond.
Flipkart will make a wide range of Hopscotch branded children’s clothing available across the country, as parents continue to trust e-commerce for their shopping needs, which provides them with a wide choice and quality products, the company said. This partnership will put Flipkart in close competition with Amazon, which also has its own brand of children’s clothing.
Today, the majority of customers who buy branded children’s clothing on Flipkart are in the 25-40 age group and are more aware of the makeup of fabrics and branded children’s clothing. Through this partnership, Flipkart has enhanced its brand portfolio and continues to advance its value proposition of making high-quality, premium branded products available to over 400 million registered customers across the country, the company said in a statement.
âWhen it comes to shopping for kids’ fashion, parents don’t want to compromise on quality and we’ve seen a growing affinity for trusted brands not only in subways, but also in T2 + regions. . At Flipkart, we have refined our focus on the children’s fashion segment, which has helped us to triple the business over the past 2 years, with growth mostly driven by new customers, âsaid Nishit Garg, vice president of Flipkart Fashion.
âWhen shopping for kids, trust and safety play a key role and we continue to meet this demand with the best product selection from the widest range of vendors and partner brands. The launch of Hopscotch is in line with this and we believe their high quality children’s fashion products will provide immense value from a choice perspective, âsaid Garg.
Rahul Anand, Founder and CEO of Hopscotch, said: âWith increasing exposure to the latest trends, parents in India continue to seek forward-thinking choices for their children that also offer great value for money. “
âSeasonal collections are in high demand, especially in Tier 2 and Tier 3 cities, but access is limited. Hopscotch fills this void by presenting the trendiest children’s fashion catalog at the most affordable prices. Our partnership with Flipkart will allow us to reach more millions of these consumers across the country, âadded Anand.
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