Redefining what it means to wear a Halloween costume, Haiden’s latest single critiques poor communication in relationships, with a little help from himself.
The air is getting cooler, the leaves are changing color, and the ever-popular Halloween costumes are for sale – with the move to fall, what better way to make that change than with a brand new single from Haiden that reveal their costume this year?
Okay ok k was released on October 15, with a production by frequent collaborator Barry Fowler. Listen now on your favorite platform.
Following similar hits to the ’90s and’ 00s Harmony and Welcome Home, Haiden seeks to pay homage not only to frequent artist comparison, Justin timberlake, but to the whole sound of his boy band * NSYNC and his contemporaries of the Street boys. On Okay ok k, allow Haiden to introduce the world to his five alter egos in the band he represents for Halloween: the Nice Guy, the Diva, the Heartthrob, the Bad Boy and the Tortured Artist.
Along with the multiplicity of “oks” in the title and the chorus, Haiden combines his leading voice with the echoing backing vocals of … several versions of himself. Playing on the nostalgia for boy groups craze, Haiden uses his experience as a male model and his false characteristics to match his vibrant and refined aesthetic. Kicking off the track with a jaw-dropping synth line, “Okay ok k” loops the loop of its’ 90s roots to recall modern iterations of the boy band model, like K-pop superstar band BTS. The crisp production is interrupted by a second half led by an electric guitar, channeling how the genre was further refined during Haiden’s lifetime by bands like the Jonah Brothers, Big Time Rush, and A direction.
Recalling the era-defining Bye Bye Bye chorus, the lyrics come from how a Haiden ex-girlfriend would spell the word okay in text messages based on how she felt. With “Ok” representing that she was perfectly fine, “Ok” suggesting a moderate level of annoyance, and the dreaded “K” indicating that she is dangerously upset, Haiden’s inner lyricist laughs at the ridiculousness of how such insignificant differences in spelling run unnecessarily deep. , underlying feelings that are almost impossible to understand immediately.
“A lot of the track’s sounds are recycled text and AirDrop tones from my iPhone, which we think invited fans to join in the text conversation,” says Haiden. “We even created one of the main percussion loops by placing a microphone in my mouth and drumming on the top of my head with drumsticks – kind of like the goofy antics you’d expect from a boy band, and literally allowing for people to “hear my inner thoughts. ‘”
Stepping away from the personal, egocentric storytelling Haiden has relished to date, this unique style of “boy band” lends itself to an eclectic universalization of storytelling. Whether the words are spoken by the voices of “five,” a relatable saga can be told in a way that evokes a sense of empathy and fellowship with the group of storytellers.
With an optimistic pairing of falsetto voices and an intimate sensuality that rivals Justin bieber and Justin timberlake, Haiden developed a unique sound with its own “salty lyric” patent. Although he barely entered the recording industry, Haiden is no stranger to music or the spotlight. Growing up in California, his talent was the self-taught solution to the pressures of childhood to travel frequently around the state. At 17, Haiden was spotted and signed by a major Los Angeles agency as a runway and commercial fashion model, working alongside her college life. Despite the thrill of the modeling world, Haiden longed for a creative outlet where he could achieve a higher level of self-expression, returning to the musical passion of his youth and eventually attending USC’s prestigious Thornton School of Music. . Seeking to make his mark on the alternative pop space, Haiden’s rich voice, lyrical compositions and presence as a musician make him a rising star worthy of attention.