Leeds mum’s baby fashion brand Little Black Outfit backed by Rochelle Humes and nominated for national award


Little Black Outfit specializes in simple black clothing for babies 0-24 months.

Laura’s clothes have been worn by a number of famous babies, including the children of Rochelle Humes and Jason Derulo.

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Laura Grayson, 32, is the founder of baby clothing brand Little Black Outfit (Picture: Simon Hulme)

And she has now been selected as a finalist for the National Start Up Awards.

Selected from over 2,500 entries, Little Black Outfit is one of four Online Retail Start Up finalists in Yorkshire, Humberside and the North East.

She will find out if she won the award at a ceremony on June 9.

“It’s amazing to have this recognition,” Laura, 32, told the Yorkshire Evening Post.

Little Black Outfit has been nominated for a national award (Photo: Simon Hulme)

“Just being a finalist in this category gives me a big influence when I talk about my business. And if I were to win, that would be even more amazing.”

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Rochelle Humes is one of many celebrities who have been promoting Little Black Outfit on social media after receiving clothes for her son.

And Laura had the chance to thank the TV star, formerly of The Saturdays, in person earlier this year when she met her on vacation.

Laura added: “It’s overwhelming to think that these people with such status love something that I created from a simple idea.

“They haven’t received any payment – so every time a celebrity baby wears something from the brand, it’s because their parents really like them, which is really nice.”

Little Black Outfit has also entered into a partnership with the American non-profit organization 15 Percent Pledge.

Founded by Emma Grede, a businesswoman from the UK, the organization has created a database of black-owned businesses that can be selected for stock by major brands such as Bloomingdales, Macys and GAP.

“It’s exciting that these big retail brands and department stores want to invest in black businesses,” Laura said.

“Hopefully that’s something the UK might want to incorporate.

“I’m very proud to be on the database and it’s exciting to know that at any time I could have meetings with the likes of Bloomingdales or Macys.”

Laura is stunned by the speed at which her business is growing.

She added: “It’s the confidence in me that keeps me going, the motivation that comes from knowing that I have something really different and unique.

“It all started from nothing after the birth of my baby girl. I had no knowledge of the world of baby fashion.

“I really believe in it. You have your ups and downs, but the little milestones encourage you to keep going.

“And hopefully that will turn into something big.”


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