From humble beginnings selling clothing in the Paddington Market to a global empire spanning over 40 stores in jet-set locations like Capri, Rome, Milan and St Tropez, Australian sisters and designers Nicky and Simone Zimmermann have come a long way in 20 years – climbing to the forefront of Australian fashion and the international leader for year round resort wear.
Their newly renovated and expanded store in Westfield Bondi Junction, following on from new boutiques in Cannes, Forte Dei Marmi and Rome, is a testament to their very polished vision and evolving nature as a brand. Nothing stagnates. After taking over the store next door, the new-look store is now the brand’s Australian flagship store covering 200 square meters.
âWe have been in this location in Bondi Junction since the property launched as a luxury destination in 2003 and have slowly increased the size of the store and worked to improve the experience over time,â said Nicky Zimmermann. Large format.
Inspired by Australian interior design firm Studio McQualter, this is a relaxed femininity with an eclectic vibe that feels more like a chic Milanese apartment than a mall. Soft elements such as the avocado-colored ruffled sofa, playful mint striped rug, and oversized floral curtains are offset by interesting, almost industrial surfaces: hemp block walls, which absorb and store carbon, a wooden floor. terrazzo and a futuristic wood and silver -aluminum ceiling.
The works of art considered are mainly made by Australian women, such as Emily Ferretti, and a spacious “living room” provides space for partners, children and strollers.
âIt’s important to us that everyone is comfortable and feels welcome; we want people to enjoy hanging out in this space, âsays Nicky.
Like the clothes, which are cheerful clashes of prints, patterns, textures and rich fabrics, the store’s design features contrast in extremely elegant ways. Vintage lights and unique pieces and bobs from all over are scattered around the store by acclaimed taste artists and designers. The front door was recovered from Trinity College, Oxford. A marble table and its ceramic base belonged to fashion icon and interior designer Iris Apfel. It sits in the window with a giant flexible resin vase that looks like molten lava, created by famous Italian designer Gaetano Pesce.
âWe want to bring individual elements to each store. It’s very important to me that we have aesthetically different experiences, and no identity kits, âsays Nicky.