One For Boys Fashion Prom – WWD


BOYS IN BLUE: The dress code for the annual One For The Boys charity Fashion Ball was “a black tie with a hint of blue,” in honor of the ribbon logo of the official London Fashion Week men’s charity.

“It’s not really a good day for that, is it?” One guest joked, about the UK election results which saw the Conservative “blue” party fall short of the vote margin required to form a majority government.

That didn’t stop attendees from embracing the theme, with undertones of cobalt, indigo, azure, and cerulean appearing in clutch bags and bow ties throughout the Landmark Hotel ballroom in Marylebone.

The charity, founded by Sofia Davis and chaired by Samuel L. Jackson, works to raise awareness and educate men about the signs and symptoms of male cancers to encourage them to act quickly and speak up if something is wrong.

Leona Lewis and Sofia Davis
Nils Jorgensen / REX / Shutterstock

The evening might have been devoted to the boys, but the entertainment of the night came from the girls. Leona Lewis, who came specially for the ball, Paloma Faith and Pixie Lott all performed their selected songs before rap legend Eve, who appeared on Missy Elliot’s single, “I’m Better,” which was released. last week, took to the stage to perform hits such as “Let Me Blow Ya Mind” and “Gangsta Lovin ‘”, before vocals of “One more song!” From the crowd persuaded her to do another act, “Who’s That Girl,” which was received with a bang.

Jackson, who was unable to attend the event due to filming commitments (rumor has it that he is filming “The Incredibles 2”, returning to the voice role of Frozone), has maintained his tradition. witty jokes via several short video segments featured throughout the dinner.

Eve Maximillion Cooper

Eve and Maximillion Cooper
Money / REX / Shutterstock

“I really miss him,” Davis said. “It’s not the same without him. You know he’s been a part of it from the start and has always been so amazing at getting the point across. We need to get men to talk about cancer and change their attitude towards their health. We know guys don’t like going to the doctor, so it’s important to give them a reason to commit to their health, like the pop-up clinic we’re setting up in Canary Wharf starting on Monday. They can go and it is like the ultimate retreat for men with games and toys for boys, and also doctors.

Jackson and his Hollywood buddies may have been absent from the red carpet this year, but there were still plenty of handsome VIPs in the room. London Fashion Week Ambassadors Robert Konjic, Oliver Cheshire, Hu Bing and Johannes Huebl were joined by model and chef Isaac Carew, happy to have won a Taylor-Swift guitar at the charity auction .

Also in attendance was McFly band member Dougie Poynter, who is pursuing an acting career. “I’m actually about to start filming my first lead role,” he told WWD. “It’s called ‘Kat And The Band’ and we’re starting filming in five weeks just outside of London.”

Pixie Lott

Pixie Lott
Money / REX / Shutterstock

Poynter was among the guests who drove to the Asprey store on Bond Street for the after party, where Daisy Lowe performed a DJ set followed by DJ Fresh, who spoke about her own recent battle with cancer. And there, among the diamonds and the watches, there was a lot of dancing going on.

To find out more about the men’s spring / summer 2018 season, watch this:


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