Now in its third year, the One For The Boys Fashion Ball has quickly become the event that kicks off London Fashion Week Mens in style. Populated by legions of celebrities who are fans of menswear dressed in their finest black ties, the event is not only one of the best dressed of all fashion shows, but also one of the most charity – organized, as is the case, to raise funds for Samuel L Jackson’s One For The Boys charity, which aims to raise awareness of male cancers and educate men about the health risks to which they are faced.
This year, the event takes place on Friday June 9 (the first day of LFWM) at the Landmark London Hotel in Marylebone with a trio of established performers: Pixie Lott, Leona Lewis and Grammy Award-winning rapper Eve. There will also be an afterparty in association with British luxury accessories brand Asprey, Tempus and Belvedere Vodka, DJed by Daisy Lowe and Amber Le Bon, as well as DJ Fresh, who spoke about his own recent battle with cancer.
Additionally, oil enthusiasts might also spot special guests appearing at the superb (and very GQ style) as McLaren teams up with One For The Boys as official automotive partner.
However, if you can’t get your hands on a ticket for the event, don’t panic. Not only will we have the photos of the event on site after it happens, but there is also another way to get involved with the charity.
For the first time, the One For The Boys Fashion Ball is the precursor of the association’s very first pop-up clinic: The Waiting Room. This one will open from Monday, June 12 through Wednesday, June 14, at Canary Wharf, and was designed to be not just the ultimate hangout space for guys (packed with game consoles, boys’ toys, refreshments). and, we’re sure, a lot more), but also a space where guys can learn more about their bodies.
“We need to get men to talk about cancer and change their attitude towards their health,” said Sofia Davis, founder of One For The Boys. “We know guys don’t like going to the doctor, so it’s important to give them a reason to commit to their health. Taking care of yourself doesn’t have to be boring, you can have fun while doing it. raising awareness about male cancer and the signs and symptoms to look out for.This is about starting a conversation and making guys think twice.
The One For The Boys waiting room presented by BGC Partners will be opened as follows:
- Monday June 12, 2 p.m. to 7 p.m.
- Tuesday June 13, from 10 a.m. to 7 p.m.
- Wednesday June 14, 10 a.m. to 7 p.m.