FISHERMEN – Soon, bikes, mopeds, golf carts and ornate trucks will deliver hand-prepared meals around Fishers.
“Everything is fresh, nothing is frozen. We have a great chef, Craig Baker, who is well known in this town,” Randy De John, the founder of Room Service on Wheels, told WRTV.
Room Service on Wheels opens at Fishers Pointe Boulevard and Lantern Road in mid-June.
Located inside the Pullman Pointe apartment complex, Room Service on Wheels maintains its delivery radius to less than 15 minutes round trip by car.
De John’s entire basis for opening Room Service on Wheels was to provide prompt and personalized customer service. The short commute of their in-house drivers is key to achieving this mission, says De John.
De John’s idea to open Room Service on Wheels came throughout the pandemic when he frequently ordered through apps like DoorDash, UberEats and GrubHub. Although they were quite good, the Florida native saw where he thought they fell short.
“Our idea was based on some of their flaws,” De John said. “We can start a business, do the same thing, scrape the kitchen, fresh food, deliver it to you quickly. (We have) our own drivers who come to the door in uniform with a name tag. We don’t just leave it – unless you want to – but give yourself that personal touch, that customer service.”
As one of the people behind opening the very first Hooters in Clearwater, Florida in 1983, De John says he wanted to “get back to customer service.”
“I think over the last few years customer service has broken down,” De John said.
“I remember when I was a kid, I used to go to the gas station with my dad, and somebody would come out with a bow tie. And we’d roll down the window, and he’d say, ‘Hi. , how What are you doing, Mr De John? How much gasoline do you need? He was pumping the gas, then he was wiping the windows with the squeegee. Where is this guy? ” De John asked about the restaurant industry today. “I’m trying to bring back some of that.”
By mixing some old food delivery concepts with new advancements in the popular ghost kitchen business, De John has found a model that works for him as a patron and one he hopes will resonate with his customers.
“Great food” and “best delivery” (a tagline for room service on wheels) will be made possible through hand-prepared American food, fast turnaround and what De John hopes will be a customer experience. improved.
A stone’s throw from the Nickel Plate Trail, Room Service cyclists can pedal to customers faster. Using its golf carts, the restaurant offers delivery to the front door and poolside in Pullman Pointe and several other nearby apartment complexes on Lantern Road.
“Talking to DoorDash and Grubhub drivers and all the competitors, their biggest issue is that sometimes they can only take one delivery. Because the radius is so big, it can take them 30-45 minutes,” DeJohn said. “Our driver can literally be at the furthest location and be back at the store in 15 minutes. And I think for our drivers, being able to take four to five deliveries in an hour makes a huge difference to them as much as to we.”
People outside of the 15-minute room service delivery limit can place an order for curbside pickup. The restaurant will also have a walk-in window where, during the summer months, patio furniture will be placed for people to enjoy their meals.
De John plans to open five more room service locations in central Indiana over the next 5 years with the same principle: “Delivery That Doesn’t Fear” (the company’s motto ).
You can learn more about Room Service on Wheels at roomserviceonwheels.com or on Instagram.
Shakkira Harris, WRTV digital reporter, can be reached at [email protected] You can follow her on Twitter, @shakkirasays.