MANILA — Following their collaboration with the Binibining Pilipinas 2022 competition, SB19 were unveiled on Tuesday as Pizza Hut’s final endorsers.
The deal will also introduce pizza and side dishes inspired by SB19 members Pablo, Stell, Ken, Josh and Justin who performed their hit song “Go Up.”
“This is the first time we’ve been involved in fine dining endorsements,” Pablo said. “We are very grateful. It’s also a way to elevate P-pop groups.
Moments after their launch at the Novotel Manila Araneta City, SB19 and the event became a trending topic on social media.
According to company executive Chacha Juinio, it was the initiative of Araneta City taipan, Jorge Araneta, to put SB19 on board Pizza Hut, after being impressed with how the group was still generating record sales for an online concert at the height of the pandemic.
SB19’s new partnership follows their stint with Binibining Pilipinas Charities. In addition to rendering a new rap arrangement to Binibini’s theme song “Win Your Heart,” which was trending on social media, the group will open the long-awaited Binibining Pilipinas 2022 crowning glory on Sunday, July 31. They will also perform their hit songs ahead of the announcement of the next batch of Binibini winners.
Teen Vogue recently named the P-pop group one of their “all-time favorite boy bands” along with BTS, One Direction, Backstreet Boys, New Kids on the Block, 98 Degrees, SHINee, among others.
The publication cited the “forming of SB19 in 2016 after winning a talent search and then releasing a studio album with eight singles. They continued to reach heights of popularity in early 2022 with the release of their hit “Bazinga”.
“Unimaginable sa amin’ yon,” Pablo and his fellow members told ABS-CBN News. “Lalo pa dala namin ang pangalan ng Pilipinas!”