Siam Paragon, a “world-class fashion destination”, is the originator of Siam Paragon Bangkok International Fashion Week, which has long been a key driver of Thailand’s fashion industry. This year, the world-class fashion showcase Siam Paragon Bangkok International Fashion Week 2022 (BIFW2022) will feature a grand showcase of over 15 leading Thai fashion houses and next-gen designers. BIFW2022 has been Siam Paragon’s major and continuing mission to promote and drive Thai fashion internationally. The event strategically aligns with the government’s strategy to empower Thailand’s fashion industry, as fashion is one of the most influential soft powers driving economic growth. BIFW2022 will take place from September 21 to 25, 2022 at Siam Paragon, Siam Center and Siam Discovery.
Thanaporn Tantiyanon, Group Leader – Siam Paragon Business Unit, Siam Paragon, said “Siam Paragon Bangkok International Fashion Week 2022” (BIFW2022) is a dedicated and synchronized force between three global destinations that are the center of fashion in Thailand, including Siam Paragon, Siam Center and Siam Discovery. This world-class fashion event hosts a large runway to showcase the latest designs from top Thai designers.
“We also provide support for young creators, providing opportunities and platforms to foster knowledge and experience where they can show their potential to become the future of Thai fashion. We will also bring global trends. Building on our belief in the potential of Thai designers, we have devotedly and continuously promoted Thai fashion internationally. BIFW2022 is sure to be a success and again mark a major milestone for the Thai fashion industry and a key driving force towards international success and recognition.
The amazing BIFW2022 will take place through ONESIAM – Siam Paragon‘World Class Fashion Destination’ will feature fashion creations from 15 leaders and new generation Thai designers on the big track in Paragon Park. Central Siam The Ideopolis, the legend of Thai fashion that has given birth to many great Thai designers for over 48 years, in partnership with Khon Kaen Provincial Commerce Bureau, will present the “Visionary Scene” to support the creative force of new wave designers, including students from more than ten universities and institutions nationwide, showcasing the fashion design of new talents as well as works showcasing the wisdom of Isan woven fabrics. Discovery of Siam The Exploratorystrengthening its leadership in innovative creativity, will present global fashion trends to “Siam Discovery The future of fashion”, with a fashion guru to unveil special collections from world-class brands.
In an era of lifestyle and behavior change, BIFW2022 focuses on connecting and creating a seamless fashion experience that bridges the real world and the virtual world. Through ONESIAM SuperApp, fashionistas will be able to access “BIFW E-commerce Pop Up: See Now Buy Now, Shop Off the Runway”, an online fashion pop-up, bringing together collections straight off the catwalk as well as fashion student work for fashionistas to easily update and order their favorite items. Moreover, fashion enthusiasts around the world can also experience fashion in the metaverse through collaboration with international partners. Digital Fashion Week and NXTinteractive, Singapore, who share a similar vision with BIFW2022 to support fashion designers globally, will present the first Metaverse Fashion Week at “Meta Jupiter”, a virtual space where people around the world can experience BIFW2022 with a live fashion show, creating an avatar, take a virtual photo booth and enjoy gamification. In addition, ZEPETO, a virtual global platform with more than 200 million users worldwide, will present a virtual fashion show where fashionistas from all over the world will present their Metaverse fashion creation. The winning designs will be turned into a physical outfit to showcase on the BIFW2022 runway at Siam Paragon. Apart from that, Absolute Siam’s favorite looks shown on the catwalk can also be dressed by avatars in ZEPETO.
BIFW2022 is made possible through the collaboration of the public and private sectors, including the Tourism Authority of Thailand (TAT), Lexus, Seiko, Purra, Tiktok, Harper’s Bazaar, Digital Fashion Week Singapore, ZEPETO and Davines. and MAC Cosmetics.
Siam Paragon organizes a world-class fashion week on the big runway for five days in a row, showcasing the latest collections from top Thai brands as well as next-gen designers, totaling up to 15 shows, including Absolute Siam presented by ZEPETO: Sculpture Studio x Waterandother x Fill in the Bag, ASAVA, FLYNOW, FRI27NOV., GREYHOUND ORIGINAL, ISSUE presented by TAT, KLOSET, LEISURE PROJECTS, NAGARA, PAINKILLER Atelier presented by Seiko 5 Sports, POEM Presented by Purra , TandT, VATANIKA presented by Lexus, VICKTEERUT and VVON SUGUNNASIL. Each brand will present its latest collection at this fashion stage, featuring top models and celebrities to walk the runway and join the fashion crowds.
Siam Center The Ideopolis is the fashion center in Asia and the origin of Thai designer fashion. It has also been the driving force behind the success of Thai designers for over 48 years. Siam Center continues to promote the young generation of Thai designers through a collaboration with the trade office in Khon Kaen Province host “Visionary scene.” The stage provides opportunities for the new generation to show their creative power. Featured are works by fashion students from more than 10 leading universities and institutes across the country, namely Suan Sunandha Rajabhat University, Ubon Ratchathani University, Bangkok University, Rajamangala Srivichai University of Technology, Songkhla, College of Creative Industries – Srinakharinwirot University, Khon Kaen University, Thammasat University, Mahasarakham University, Rajamangala University of Technology Phranakhon and Chanapat International Design Institute.
The “Visionary Stage” will cultivate fashion knowledge and unleash the potential of these young designers to shine in the Thai fashion industry. Students will present their creative fashion designs as well as special designs using the wisdom of Isan woven fabrics. The selected works will be exhibited in the Absolute Siam store at the Siam Center, and also available through ONESIAM SuperApp.
Popular brands from Siam Center will also showcase their collection on the visionary fashion scene, including ALAND, Boy London and Frank Boy as well.
Discovery of Siam The Exploratorium, reinforces its positioning as a leader in innovation and creativity, the destination where everyone can Experiment, Create, Cultivate endlessly as a “Lifestyle Laboratory” where every square meter is full of fashionable trends and a unique style experience of Her Lab, His Lab and Street Lab. Siam Discovery will present the main fashion trends at “Siam Discovery The future of fashion”, with the fashion guru to unveil must-have collections this season. Discover the world-class brands of Club21 premium brands such as COMME des GARGONS, DIESEL, PAUL SMITH, A|X ARMARNI EXCHANGE and Club21 Multi-label Store, bringing together a wide variety of popular brands from around the world. Bringing together top brands that cater to fashionista lifestyles such as Acne Studios, Y-3, Alexander Wang, 3.1 Phillip Lim, Jacquemus, Thom Browne, JW Anderson, and many more. Arguably, this Lifestyle Lab features the largest range of Club21 brands. Special fashion imported from Discovery Selection will also be featured.
Experience the most anticipated fashion week of the collaboration of ONESIAM’s top 3 destinations enhancing the potential and elevating the Thai fashion industry to the world at “Siam Paragon Bangkok International Fashion Week 2022” (BIFW2022) from September 21 to 25, 2022 at Siam Paragon, Siam Center and Siam Discovery. Watch live fashion shows and follow the latest news via the Siam Paragon website, www.siamparagon.co.th, or Facebook, Siam Paragon Shopping or ONESIAM or visit www.siamparagon.co.th/bifw2022/.