The Freehand Hotel opens Georgia Room, Bar Calico – WWD

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The Freehand hotel in New York, since its opening few years, has become a must-see place for young New Yorkers thanks to its rooftop and its many bars. Yet, as in many places after the pandemic, it needed a refresh, so Carlos Quirarte, Matt Kliegman and Matthew Charles stepped in to bring the space back to life. On Tuesday evening, the opening of Authentic Hospitality’s new lounge concept in Freehand New York – Georgia Room and Bar Calico – was offered with a The day of the Dead launch party, hosted by Agua Mágica mezcal.

Guests were able to get their face makeup done as they strolled around looking for mezcal cocktails and danced atop the hotel. The crowd included “Gossip Girl” actor Eli Brown, Hannah Bronfman and more.

“Me and Matt [Kliegman] has been organizing parties for over 12 years. I knew we could get people here, ”said Quirarte from the Georgia Room, a huge ballroom with Georgia O’Keeffe-inspired decor and a large, avant-garde disco ball hanging in the center of the room. “But we’re focusing on something a little different with this place, we’re going heavier on the lineup. We do a salsa night, we do a line dancing night with these amazing teachers from LA. We play the piano in the center of the room under the disco ball, and everyone joins in. You have so many places to go, we want to offer something different.

With the pandemic in mind, they have created many little private nooks and crannies, where people can be left alone if they want something less open. The spaces also lend themselves well to first dates – something Quirarte has kept in mind.

“I am married with children, but I have strangely thought of a lot of my single friends. I thought about this during COVID-19 – how people were turning to apps, and people were in a vulnerable place for dating and how I want to have a place where you can go and do activities with someone. ‘one who doesn’t Hinge coffee at their cafe,’ he said. “Like fk that. You will probably marry the guy you learn to dance with. Or the guy you met at the piano singing party. I wooed my wife for about six months and that doesn’t happen anymore. So was a bug push for programming.I care about singles.

The atmosphere at the party.
Ben Rosser / BFA.com

Hannah bronfman

Hannah bronfman
Ben Rosser / BFA.com

Eli Brown

Eli Brown
Ben Rosser / BFA.com


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