This woman sold second-hand clothes and shoes online and now owns a big fashion brand


Adewumi Akinyotu, 39, who used to sell old clothes and shoes with her husband, Samuel Akinyotu, on eBay is now the owner of a major fashion label, Fashion Flair.

Fashion Flair, run by the couple, sells used and new clothes and shoes, from mainstream to designer brands.

However, Adewumi and Samuel’s award-winning family business had very humble beginnings. Adewumi and Samuel faced financial difficulties when the couple had their first child in 2011.

Adewumi, then working as a math teacher, quit her job to care for her child. However, before she could look for another job, she became pregnant with her second child. The family was not doing well financially.

Adewumi wanted a job that would help her financially and also allow her to take care of her children at the same time. To make sure the money keeps flowing in, Adewumi has started selling second-hand fashion items online. She made her first sale in May 2012.

In a report in The Mirror, Adewumi says she had no plans to have a business; she just wanted to support her family in her own way.

Managing Fashion Flair while caring for three kids is tough, so Adewumi wakes up at 3 a.m. every day to get things done. She says that by the time her boys wake up in the morning, fifty percent of her work is done.

She finds her brand’s items by visiting stores, markets and garage sales, then she cleans and resells them. Adewumi has thus built up a network of contacts.

Adewumi got a warehouse to hold the growing number of Fashion Flair products after the first Covid-19 lockdown in 2020. When the second lockdown happened, she found that all the places she could find the items she would sell later were closed.

However, she had a lot of inventory and the pandemic meant people were buying more items online. This allowed his business to continue.

Adewumi’s brand has 100% positive feedback on eBay.

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