AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH]announces its return to New York Fashion Week for the first time in three years with an experiential runway event that will unveil the latest Fall 2022 “See Now, Buy Now” collection while physically and digitally immersing audiences in a world of branding renewed.
Taking place September 11 at 7 p.m. EDT, the interactive experience is inspired by New York’s unique creative scene: an epicenter of people and subcultures, a collision of lo-fi and high-tech, and a fusion of style and creativity. Steeped in the vibe and raw grit of New York – the birthplace of the TOMMY HILFIGER brand – the event will connect people through spontaneous moments of creativity during an IRL showcase at Skyline Drive-In in Brooklyn and a parallel metaverse activation.
“My heart immediately went to New York’s iconic creative culture when I thought of where to launch our return to fashion week,” said Tommy Hilfiger. “This is where fashion, art, music and entertainment came together when I started in the industry. And today, it’s still this approach that inspires me to engage with communities by creating new creative experiences. This season is all about colliding my favorite archival inspirations with new live event concepts and virtual worlds. It’s the perfect expression of what we represent as we pay homage to our roots with a return to NYFW.
Innovative Multimedia Brand Activations Will Bring Fall 2022 TOMMY HILFIGER collection to life – from New York to European capitals to Chengdu and beyond. New retail concepts TOMMY HILFIGER stores and takeovers with key wholesale and pure player partners around the world will complete the phygital showcase. Partnerships with global talent will debut on and off the track as heroes TOMMY HILFIGER roots by shaking up the classics of preparation.
In an industry first, the “See Now, Buy Now” fashion show will be streamed live to the global Roblox community of over 50 million daily users, accompanied by dressed-up avatars in fall 2022. TOMMY HILFIGER styles that will take over the remixed virtual city of New York. Every style that hits the physical runway will be available for purchase worldwide through Tommy Hilfiger’s “See Now, Buy Now” concept, including digital merchandise exclusives on Roblox. The brand’s partnership with the global multiverse platform launched in December 2021 and continues to grow through new phases.
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes to life at the intersection of classic and new, co-created with people who shape culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger delivers superior quality and value to consumers around the world under the brand TOMMY HILFIGER and JEAN TOMMY lifestyles, with a wide range of collections including men’s, women’s and children’s sportswear, jeans, accessories and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusiveness.
Global retail sales of TOMMY HILFIGER revenue was approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates globally – present in 100 countries and more than 2,000 retail stores, including its largest flagship store worldwide to Tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to increasing the brand’s relevance, presence and long-term growth globally.
About PVH Corp.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. By building brand strength and relevance, we are connecting our iconic global brands closer than ever to the consumer’s destination, today and with future generations. Guided by our values and enabled by our scale and global reach, we drive fashion forward for good, as a team with a vision and a plan. It’s our power, it’s the power of PVH+.