Atlanta Apparel continued to break records in its brand offerings, presenting its highest number of temporary exhibit offerings to the April 2022 market, April 11-15 at AmericasMart Atlanta.
“The positive energy of April at Atlanta Apparel could be felt across all 14 floors of permanent showrooms and temporary exhibits,” said Caron Stover, Senior Vice President of Apparel, International Market Centers. (BMI). “Atlanta shoppers came to the market hungry for inventory and found an impressive array of apparel, accessories and footwear to meet customer needs. We are already looking forward to continued growth for our June edition.
April’s edition of Atlanta Apparel, which ran concurrently with VOW Bridal & Formal, welcomed attendees from 47 states, Washington DC and Puerto Rico. Atlanta Apparel also continued to build its international presence, welcoming buyers from 11 countries. Ultimately, the show was a hit and for good reason, as consumer interest in fashion (and sustainable at that) is growing in the post-pandemic era.
Autumn fashion show fills the city street
More than 600 Atlanta Apparel attendees packed John Portman Blvd on April 12 for the market party and biannual fashion show, held against the backdrop of downtown Atlanta’s skyline. The stand-up Fall/Winter 2022 fashion trends event showcased 74 looks across the youth contemporary, contemporary, footwear and accessories categories, highlighting the hottest colors and styles to come for the season next. If you plan to sell fashion accessories and clothing in your store, it is essential that you keep up to date with fall fashion trends and looks throughout the year.
Atlanta Apparel’s Director of Fashion and Events, Morgan Ramage, explained, “Our decision to bring the market party and runway to the streets of downtown Atlanta provided an incredible opportunity to showcase value the unique link between culture and market commerce. Buyers and exhibitors alike were apparently impressed with the scale, energy and presentation of the parade, judging by the fact that the parade’s social media engagement topped nearly 100,000 impressions for that day alone. One of the most engaging posts was a video recap of the full show; Check it out on Instagram for a fun look at the clothing show.
Footwear, resort clothing categories
Atlanta Apparel once again broke brand offering records in April, showcasing more than 3,500 lines in more than 350 permanent showrooms and 400 temporary exhibits. The market’s comprehensive apparel resources were marked by notable growth in footwear, trending resort wear styles, accessories, and contemporary categories.
Retailer Lisa Caruso of Fashion Express in New York found all the new products she needed from Atlanta Apparel’s branded offering. “There’s so much to see under one roof, and Atlanta had everything I needed and more,” Caruso said. “It was nice to visit some of my favorite showrooms and see a few more lines that I hadn’t seen in Atlanta before.”
“Atlanta is a central location that is easy to shop for and provides a great social setting,” added Katharine Freiberg, Retail Buying Coordinator for Monkee’s Franchising LLC. “We enjoy everything about coming to Atlanta, especially the beautiful showrooms, showroom owners, and brands we learn about here.”
While buyers clearly found what they were looking for, such as key fall fashion trends, exhibitors were also financially successful. Exhibitor Joel Ramirez, West Coast Sales Manager at Dressed 2 Kill, for example, opened an expanded showroom in April and noted continued growth opportunities at Atlanta Apparel.
“This market was absolutely amazing and our customers absolutely loved our expanded location,” Ramirez said. “The layout and lighting of our largest space has attracted so many new buyers, and we’ve signed over 20 new accounts. We plan to expand even more to Atlanta in the future.
Exhibitor Haley Richter, Lisi Lerch’s vice president of handcrafted accessories, noted that she found many of her biggest accounts at Atlanta Apparel. “Atlanta Apparel introduced us to a number of returning buyers, such as Monkee’s Franchises, Scout & Molly’s and Copper Penny,” Richter said. “Our first two market days were all new accounts and on the last day we saw our clientele returning.”
For a fun look at what today’s top designers are wearing on the market, check out this article from Designer’s Today.
The International Market Center’s (IMC) five Atlanta apparel markets feature the latest in contemporary, young contemporary, modern women’s looks, footwear, fashion accessories and more, as well as specialty categories such as kids and teens. large sizes. The next Atlanta Apparel Market will take place June 8-11, 2022 (temporary exhibits June 8-10) at AmericasMart Atlanta.